Status	“Candidate” or “Discovery” or “Delivery” or “Private beta” or “Public beta” or “Released”
Team	Name (Engineering: xx, Product: xx, Design: xx)
Summary	2-line description of this opportunity
Timeline	When will this ship approximately
Designs	Link to the design file
Slack channel	#f-feature-name

🔎 Summary

3-5 tweet length description of the opportunity clearly articulating the user and business problem, the objectives of this work, and the proposed solution.

What problem are you trying to solve?
Why is it important to our customers and business?

💡 Customer insights

Clearly summarize and articulate the most relevant insights from user research into key themes, including verbatim quotes or video snippets that exemplify the given theme.

What insights are you operating on?
Why are we best positioned to solve it?

👥 Target audience

Describe who you are building this feature for and why. This can be described as a persona, a market segment, or a specific job to be done.

For whom do you solve that problem?

⏰ Why now

Explain the timing of this opportunity and articulate why it is important to act on this opportunity now rather than later.

Why are you prioritizing this feature?
Why is it important right now?
How is it aligned with the product strategy?

📐 Success metrics

Outline the key metrics or success criteria that will be used the success of this work and explain why it is important, if not obvious.

What metrics are you intending to move?